Food&Beverage

The world is changing — and so are travelers’ preferences

The world is changing — and so are travelers’ preferences

In the travel retail sector, we’re witnessing a clear rise in demand for no-alcohol alternatives. Whether for health reasons, lifestyle choices, or simple curiosity, more and more people are exploring refined, alcohol-free options.

That’s why we’re proud to introduce the new Bella no-alcohol collection, crafted to deliver a full sensory experience — without compromise.

 A selection inspired by classic spirits, reimagined:

  • Bella Bitter Amaro
  • Bella Bitter Dolce
  • Bella Gin
  • Bella Vermouth

And for those who enjoy a smoother, indulgent taste:

  • Limoncello Cream
  • Mandarin Cream
  • Salted Caramel Cream

🛫 Designed for modern, mindful, and global travelers, these drinks offer a new kind of luxury — authentic, Italian, and alcohol-free.


We’ve always believed: no-alcohol isn’t a limitation. It’s an opportunity.